LADA

Meloot is a social commerce platform that runs on the meloot token (LADA). We are a video and live commerce platform that converts visitors into buyers more effectively than any other ecommerce platform out there. You can think of us as a combination of TikTok and Amazon, combining TikTok’s user interface with Amazon’s e-commerce capabilities - connecting people with products they like through videos and livestreams. Video commerce amounts to 10% of Chinese e-commerce and is in process of coming to the west which means that there is a potential 700 billion dollar market that we are creating. Meloot token (LADA) powers the first ecosystem of social ecommerce on Cardano. It can be used for buying physical products, for buying digital products, for promoting content,for staking, and for governing.